The Psychology of Sales Masterclass

How to Win BIG in Sales by Understanding Psychology & Human Nature

LAUNCHING SOON!

Take advantage of this massive pre-launch offer while you can! 

The official launch is coming soon, so secure your spot now and be among the first to gain access when we go live

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Pre-launch enrollment grants you exclusive access to The Psychology of Sales Masterclass system at a massive discount!

You'll also receive any future updates, bonus content, and resources we release as part of this system. Access will be granted as soon as we officially launch, and prices will go up instantly- so secure your spot now at a fraction of the price!

As Seen On

How Human Nature, Psychology, & the Power Of The Right Words Can

Help You Master Sales & Persuasion!

The Psychology of Sales Masterclass is NOT just another course…

It’s your competitive advantage in a world where 99% of salespeople fail.

Most salespeople don’t understand why prospects say “no,” but YOU will.

We’ll teach you how to get inside your prospect’s head, anticipate objections before they arise, and identify real buyers from the start.

We’ll teach you how to get inside your prospect’s head, anticipate objections before they arise, and identify real buyers from the start.

You’ll learn to have natural, engaging conversations that build trust and make closing deals easier and FASTER!

Brian Will’s proven strategies will help you avoid the mistakes that most salespeople make so you can achieve the kind of success they only dream about.

This is what 99% of them don’t have, but you will!

What People Are Saying

Meet Your Instructor

Brian Will

World-class sales trainer with over two decades of experience

Coached sales teams at Fortune 500 companies like Assurant and National General (acquired by Allstate), as well as firms like Priority Health and Norvax, achieving record-breaking performance

2X Wall Street Journal Bestselling Author

Founder of 10 successful startups across 5 industries

Achieved two venture capital exits, one private equity exit, and currently operates 3 thriving companies

Fractional COO/CSO, specializing in scaling businesses from $2 million to 30 million in revenue

2X TEDx Speaker

From a Dropout to a Multi-Millionaire

Brian Will’s story is one of grit, determination, and a relentless drive to succeed. He’s not just a businessman… He’s a guy who knows what it means to hustle.

Starting as a high school dropout, Brian didn’t just let life happen to him. He took control. Over the years, he’s built and sold multiple companies across different industries, achieving two successful venture capital exits and one private equity exit.

Today, he still operates three thriving companies, proving that with the right mindset and strategies, anything is possible.

But Brian isn’t just about personal success…

He’s passionate about sharing what he’s learned along the way.

He’s trained sales teams at Fortune 500 companies like Assurant and National General (acquired by Allstate), showing them how to connect with people and close deals in a way that feels natural, real, and human.

In addition to expanding his restaurant chain and working on real estate projects, Brian now focuses on consulting and coaching businesses with $2 million to $30 million in revenuee, helping salespeople unlock their potential and achieve more than they ever thought possible!

Get Access to a Library of

World-Class Sales Strategies

Engage Prospects with Natural, Flowing Dialogue

Learn how to craft conversations that feel natural and unscripted, yet lead your prospects toward a decision. By mastering conversational selling, you’ll make prospects feel more at ease and open, significantly increasing your chances of closing the deal.

Turn Prospects Into Customers Without Being ‘Salesy’

Closing a sale doesn’t have to be a challenge. With the techniques you’ll master, you’ll learn how to guide prospects through a conversation that naturally leads them to say “yes.” By using strategic checkpoints and ensuring they’re engaged at every step, you make the final close feel like the obvious and inevitable next step.

Identify High-Potential Buyers with Precision

Learn how to ask targeted questions that reveal whether a prospect is serious about buying. By focusing on high-potential leads, you’ll maximize your time and effort, increasing efficiency and boosting your overall sales performance.

Gain Trust & Build Rapport FAST!

Sales without trust? Forget it. Inside, you’ll learn Brian’s proven techniques that instantly lower defenses and build trust, making prospects feel understood and valued. This connection turns cold leads into warm customers who are more willing to engage and commit, ultimately leading to more closed deals.

Eliminate Objections Before They Come Up

Learn how to address objections before they come up, turning potential roadblocks into trust-building opportunities. This counter-intuitive approach helps you maintain control of the conversation, guaranteeing smoother negotiations and higher conversion rates from start to finish!

Think Like a Consumer, Sell Like a Pro

Shift your mindset to understand how consumers think and make purchasing decisions. This perspective allows you to tailor your approach to meet their needs and expectations, ensuring your pitch resonates and leads to more successful outcomes.

BONUS: Personalized Strategy Workbook

As a special bonus, you’ll receive a comprehensive workbook designed to help you apply everything you learn in the system to your specific industry.

This workbook includes scripts, objection-handling techniques, and exercises to refine your skills, ensuring you’re fully equipped to excel in real-world sales situations!

LEARN AT YOUR OWN PACE ANYTIME, ANYWHERE

Access the modules whenever and wherever it’s convenient for you. Whether you prefer to study in short bursts or deep dives, you’re in control. This system is designed to fit seamlessly into your schedule!

TRACK YOUR PROGRESS

Stay on top of your growth by reviewing your completed exercises and refining your sales strategies. Keep track of your achievements, set new goals, and measure your progress as you work toward mastering the art of sales.

TEST YOUR KNOWLEDGE

Challenge yourself with carefully designed quizzes and practical exercises that reinforce your understanding of the material. Push your limits, track your progress, and aim for mastery!

EXCLUSIVE MEMBERS-ONLY COMMUNITY

Connect with driven salespeople who are just as passionate about mastering the art of persuasion as you are. Share strategies, ask insightful questions, and exchange ideas that push your skills to the next level.

ENROLL NOW

and Reserve Your Spot!

By enrolling today, you’re reserving your spot inside the most advanced sales training system that’s just about to be released! For a limited time ONLY, you can enroll at a special pre-launch price, but you should hurry…

Once this offer is gone, it’s gone for good!

$2,597

$397

Not Ready to Take Advantage of This Offer Yet?

Join Our Mailing List And

Be The First In Line When We Launch!

LAUNCHING SOON!

Enroll Today to be the First in Line When We Launch!

For a limited time ONLY, you can enroll in The Psychology of Sales Masterclass at an exclusive pre-launch price! As an early enrollee, you’ll benefit from every update and feature we roll out as the course evolves.

This system (NOT a course!), led by a world-class sales expert Brian Will, brings elite-level sales strategies to everyone, anywhere.

Having trained top organizations like Assurant, Allstate (formerly National General), Priority Health, and Norvax, along with numerous smaller companies across the country, I’m now offering these exclusive insights at a fraction of the cost.

Get the tools you need to excel in today’s competitive market.

Don’t settle for outdated sales tactics, Join a community of driven professionals who value growth, excellence, and the relentless pursuit of success.  Learn from the best to become the best. Secure your spot today.